Digital marketing possesses all marketing efforts which use networking or media service. In modern time Businesses make use of a variety of digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With digital marketing, you can know exactly how many people who have viewed your website's homepage in real time by using digital analytics software, available in marketing platforms. You can also see how many pages users visited, what device they were using, and where they came from, and many other minute details.
In its purest and simplest form, digital marketing is defined in the book Digital Marketing: Strategy, Implementation, and Practice as simply: "Achieving marketing objectives through applying digital technologies and media." We expand on this definition of digital marketing to explain that, in practice, digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps, and social media company pages. This is in synchrony with online communications techniques including the likes of search engine being used, social media marketing, advertising, e-mail marketing and partnerships with other websites.
There are many powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. So your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. Our digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of your marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. This information will help in prioritizing which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website.